Secure Workplace

Illustrations of people in the Dell Brand Standards is a touchy area. "Bathroom people" and stick-like figures have long been the standard, but as a part of the Brand team, I took this project as an opportunity to develop the stick figures so that they remained on Brand but evoked more human qualities. Adding hair, a facial structure, flat tints of color to imply dimension, and a more detailed overall appearance helped to bring them to life. Diversity, a major Dell value, is a draw for the use of racially ambiguous stick figure illustrations and is why I chose to maintain ambiguity in their hair shape and blue color. The request from our internal Dell client was to create a short animated video on best practices for Dell security. The challenge was to provide engaging visuals for the security content and keep the video under 2 minutes. Use of a character to guide and demonstrate the content helped to inform the visual approach. Engaging the viewer with an environmental office scene helps to keep the content relatable and engaging while abstract ideas in the content are denoted by iconographic cues. *Note: The characters were not designed to walk or move across the screen, but rather fade in and out of the frame. The portions of the video in which the characters walk were a derailment from the intended direction.