Event Branding
These events were intended for L2 clients to attend an education program based on the digital marketing research L2 collects. Focus 2019 had a range of presenters projecting the forecast of the digital marketing atmosphere, and what clients should be focusing on in 2019. A huge part of L2 research is providing insightful spider charts, they're a staple of the content. I worked with abstracting the diagram of a spider chart and combining it with the much more recognizable approach of a camera aperture formation. The Innovation Class was a Q&A discussion and collaborative formatted event for upper management in companies performing well enough to be what our co-founder deemed part of the "innovation class" of movers and shakers in the marketing world. The elitism of this event drove the austere/black & gold laurel design that nods to innovation in the form of growth, as the module pieces of the logo which layer and augment in size.
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