"Think Human" Merch

An executive at Dell requested designs for merchandise to be given away after her presentation at a marketing conference. The designs were informed by the key tenants of her presentation, which expressed the necessity of remembering that customers are humans and retaining a sense of humanity in the marketing approach is essential. I chose a hand lettering approach because there's a deep connection between humans and their handwriting. Much of the script I created I intentionally left imperfect in order to further embody the takeaway from the conference: customers are human with a wide array of idiosyncrasies. I added an additional beam to enhance an aspirational feel, key to the Dell brand.