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Dell Blue: Global Brand Creative is the agency through which all internal and external awareness campaigns and branding creative is sourced by Dell sub-organizations and the C suite (our clients). Emerging as an established, top-tier, full service agency, our logo was in need of an update. Dell Blue is a play-on-words referencing the swatch color "Dell Blue" and the original color Dell was branded with. Reinforcing the source of our name by locking up db with a swatch formation exuding growth and structured development made the most sense for a logo mark.