Dell and the Circular Economy

The circular economy is an extension of sustainability and a model that will allow us to be more efficient with all of our resources, and maximize their potential for use, in contrast to the old linear economy model. Dell is a leader in this approach as a technology company. From packaging and sustainable resource sourcing, to technological developments for gaining more analytical data, Dell is involved in each fundamental point on the circular economy web. In order to create an informative visual, it was necessary to develop an environmental illustration to enhance the digestibility of the concept. The circular economy is not actually a closed loop circle; each point in the web can interact directly or indirectly with another. The design takes this into account and expounds upon the versatility of the circular economy model.